Clickable prototypes of every asset in the CPB funnel — pages, emails, ads, course, and the compliance layer. Built to visualize and critique the plan, not to sell anything. Copy is draft. Every earnings-adjacent number is flagged and traceable to a substantiation key that doesn't exist yet.
Two lanes, one brand, one pixel. The 7-day disclosure clock runs underneath — it gates when checkout may open, never how long the window lasts.
COLD TRAFFIC · FB / IG / YouTube · EN live wk4 · ES gated on ES masterclass date
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├──→ residuallife.com/calculator ──┐ (the killer lead magnet)
└──→ Residual Playbook PDF ────────┤ (email gate)
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residuallife.com/masterclass — REGISTRATION
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★ DISCLOSURE delivered here (hosted PDF link in email B1)
→ per-contact timestamp → 7-DAY CLOCK STARTS ★
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Sequence B — show-up (6 emails + 3 SMS)
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┌──── no-show ───→ Sequence C — 72-hr replay / encore ────┐
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WEBINAR (live → evergreen) replay watch
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UNLOCK = max(webinar end, disclosure + 7 days) ← per contact, GHL deadline funnel
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├──→ SILVER $995 checkout · 72-hr window from unlock ← Sequence D (13 emails)
└──→ GOLD / PLATINUM application → closer call ≥7d after application-disclosure
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Non-buyers → residuallife.com/broker (replay VSL) + nurture + Ambassador (free, 20% life)
Buyers → CPB course (Skool) → Monday Mentors → ascension → testimonials → ads
Functional prototype. 3 sliders → compounding curve → email gate → registration. Engine constants are placeholders keyed S-01…S-03.
The page every cold ad and calculator result points at. Cohort dating, capacity language, stay-to-end freebie.
Perfect Webinar spine, two-host format, minute-by-minute with the two-door close and late-registrant honesty line.
~8,300 words, word for word. Cold open → story → the mechanism → the zero-fee flagship → why now → 3 secrets → stack → two doors → Q&A. This is what Mitch redlines.
Where non-buyers land after the replay window. Stack, guarantee, two doors, quiet ambassador net.
7 emails / 7 days. Stretched in v2 so the disclosure clock clears organically.
13 emails on a 72-hr countdown anchored to each contact's unlock. The revenue sequence.
5 cold angles (EN + ES), 4 video scripts, the full retargeting ladder by funnel stage.
The one-page form, our attachments, and the open scoping question on Silver.
Directory + verification page only. No offer, no checkout. Phase 2 build — not prototyped here.
| Blocker | Owner | Blocks |
|---|---|---|
| Illustrative math inputs avg merchant volume, agent-side residual per split tier | Mitch | Calculator engine, webinar Secret #1, email D2, the entire substantiation file |
| Directive 3a / 3b approval Silver checkout motion + enriched stack | Mitch | Canonical tier table; every price shown in this prototype |
| Attorney engagement incl. the Silver scoping question (16 CFR 437) | Mitch | First ad dollar. If Silver is exempt, the 7-day gate confines to Gold/Plat |
| Footage inventory events, cars, Las Olas estate, team | Mitch | VSL b-roll map, ad video V1 |
| Closer hired commission-only, Gold/Plat calls | Carlos | Lane 2 revenue — required by Wk 4 |
| Testimonial filming day team members incl. Spanish speakers, releases signed | Carlos | Every proof slot in these mockups (all currently empty by design) |