Two hosts: Carlos interviews Mitch. More dynamic than the competitor's 60-minute monologue — and it puts a marketer on stage beside the operator, which is the differentiation story. Pitch begins at 73:00 (competitor starts at 30:00; we earn it longer).
The word-for-word script now lives at → Full webinar script — ~8,300 words of actual dialogue, including two segments this map doesn't cover: the zero-fee flagship (the product a broker actually sells) and why now (the timing belief). This page stays as the structural view.
22 years running a Miami PI agency on Flagler Street. Successful, respected, and stagnant for a decade. Good months, bad months, income chained to hours.
"I spent 22 years investigating other people's secrets. The biggest one was hiding in plain sight — on the receipt of every card transaction in America."
Teach the cash-discount / zero-fee mechanic concretely — the competitor's smartest move. Real education creates the "merchant hero" identity and drops sales resistance through the floor.
The gap: solo agents fail because finding merchants is brutal. That's exactly why the competitor sells $11k–$30k done-for-you locations. Our answer is better than a location — it's a machine they own.
Permission transition: "Can I show you what this looks like if we do it together?"
| The Certified Payment Broker Program — Silver | Value |
|---|---|
| 1. Full CPB certification course — Modules 0–8, A→Z | $1,997 |
| 2. Certification + credential + directory listing | $497 |
| 3. Residual Life community + weekly Monday Mentors LIVE | $1,164/yr |
| 4. Statement Analysis Toolkit — the core skill system | $297 |
| 5. DFY starter marketing kit — cards, flyers, social templates | $497 |
| 6. Fast-action bonus — Fast-Start sprint + group onboarding call (expires at timer zero) | $497 |
| 7. Stay-to-end freebie unlocked here | — |
| Total value | ~$4,949 |
| Today — "not $4,995…" | $995 or 3 × $397 |
90-Day Do-The-Work Guarantee. Complete the modules, submit the deliverables, make 10 statement-review offers. Not satisfied → full refund. "We only want brokers in this community who work."
→ Competitor offers delivery guarantees only, no money-back. This out-positions them on risk and it costs us almost nothing, because the people who do the work don't refund.
→ Competitor has zero urgency mechanics. This is a free flank. Standing rule: fake timers are what got the reseller page pulled — every deadline here is enforced, publicly, in email D12.
Checkout link live on screen, countdown running.
Gold / Platinum exist: appointments delivered monthly, mentor ride-alongs, full BRN, VIP club. No price named, ever.
"It's application-only. Book a call — if it's a fit, we'll show you the numbers."
Reverse-selling exclusivity, adopted straight from the competitor's qualification gate. Call that takes payment books ≥7 days after application-disclosure.
"Not ready to build a business? Refer a business you know and earn 20% for the life of that account. Free. No training required."
Standing rule: never co-pitched alongside the primary offer — only after the primary decision moment. One link, no fanfare. Catches everyone who said no.