⚠ Internal prototype · Draft copy for review · ⚠ = earnings-adjacent, needs Mitch sign-off + attorney
Sequence A · lead → registration

7 emails, 7 days.

Trigger: calculator report or Playbook download. Exit: registers for the masterclass.

Why 7 and not 5 (v2 change): stretching this to a 7-day cadence means most people register at least 7 days before their webinar date — so the disclosure clock clears organically and their 72-hour checkout window opens the moment the webinar ends. The two added emails (A5, A6) are pure value, so the stretch costs nothing and warms them further.
IMMEDIATEA1 · deliver
Your residual number is inside (+ what it doesn't tell you)
The model is the easy part. The machine behind it is the part worth an hour of your life.

{{first_name}} — your report's attached below.

[→ Download your model breakdown]

Fair warning about what you're looking at: that curve is a model. It shows what compounding residual income looks like mathematically. What it can't show you is the part that actually decides whether it happens — how you get in front of merchants at all, and what you say when you do.

That's what I walk through, live, on Thursday. Free. It's the same session I'd give a friend who asked me how this business actually works.

Save my seat →

— Mitch

Job: deliver + pivot to the masterclass · CTA: register
DAY 1A2 · teach
The math nobody showed you about card swipes
Somebody gets paid on every transaction in America. Here's the org chart.

Quick one, {{first_name}}.

Next time you tap a card, follow the money. That sale gets sliced — the bank that issued your card takes a piece. The network takes a piece. The processor takes a piece.

And the broker who placed that merchant's account? They take a piece too. Every month. For as long as that business is open.

Uncle Sam takes his cut of every sale in America without lifting a finger. The card brands do the same thing. Nobody thinks that's strange — it's just how the plumbing works.

The only strange part is how few people know you can sit at that table.

Thursday, I'll show you exactly where that seat is and what it takes to take one.

Save my seat →

Job: teach one thing, open a curiosity gap · Mechanism only — no earnings language
DAY 2A3 · story
22 years as a private investigator. Here's the secret I found.
It wasn't in a case file. It was on a receipt.

I ran a private investigation agency on Flagler Street in Miami for 22 years.

Good business. Real clients. I was good at it.

And for the last decade of it, my income never grew. Good months, bad months, then another good month — but never up. If I stopped working, it stopped paying. I'd built myself a very respectable cage.

I spent 22 years investigating other people's secrets. The biggest one I ever found was hiding in plain sight — on the receipt of every card transaction in America.

Thursday I'm walking through what I found and what I did about it. Free, live, and I'll take questions.

Save my seat →

— Mitch

Job: story → authority. The arc that beats the competitor's cop-to-CEO: he escaped a grind, Mitch escaped success that didn't scale — which speaks to the doing-okay-and-stuck crowd too
DAY 3A4 · objection
Is this one of those MLM things? (fair question)
I'd ask it too. My answer starts in my mother's car in 1987.

Someone asked me this yesterday and I love the question, because I have an unusual answer.

My mom dragged me to every network marketing meeting in Miami when I was a kid. Hotel ballrooms, folding chairs, the whole thing. I later spent six-plus years inside one of them myself.

So when I tell you this isn't that, I'm not guessing. I know exactly what those are.

Here's the difference, and it's the whole thing: in this business the money comes from merchants processing real transactions. A restaurant runs $40,000 through a terminal this month, a slice of that gets paid out, and part of that slice goes to the broker on the account. That's it. No downline buying product. No garage full of inventory. The merchant doesn't even know you're in the chain — they just know their fees went down.

If that distinction matters to you as much as it matters to me, come Thursday.

Save my seat →

Job: kill the #1 objection from authority · Nobody else in this lane can make this argument
DAY 4A5 · value (NEW in v2)
The tools nobody else in this industry has
Training without infrastructure is just homework.

{{first_name}}, here's why most people who try this fail, and it's not what you'd think.

It's not the knowledge. The knowledge is learnable in a few weeks.

It's that finding merchants is brutal when you're alone with a phone and a business card.

Every other program in this space solves that by selling you harder — more scripts, more mindset, more door-knocking. We solved it differently, because before I was a payments company I was a marketing company: our people walk in offering AI marketing tools and free equipment. The processing conversation happens after the merchant already wants to talk to you.

I'll demo the actual system live on Thursday. It takes about sixty seconds to understand why it changes the math.

Save my seat →

Job: pre-sell Secret #2 (the differentiator) · Added in v2 to stretch the cadence to 7 days
DAY 5A6 · value (NEW in v2)
What a statement review actually looks like
Ninety seconds with a piece of paper most owners never read.

The whole business runs on one skill, {{first_name}}. Here it is.

A merchant hands you their processing statement. Most owners have never read past the first number. You go to the back page — the fee schedule — and you start naming things out loud: this line is a batch fee. This one is a monthly PCI charge. This one is a tiered rate that quietly moved twice last year and nobody told them.

You're not selling anything. You're reading their own mail back to them. By the time you're done, they've usually asked you what you'd do about it — and now you're not a salesperson, you're the person who explained their bill.

That's the job. I'll do one live on Thursday, start to finish, so you can see how simple it looks when you know what you're reading. ⚠️

Save my seat →

Job: make the work feel doable (kills "I can't sell") · Added in v2 · ⚠️ any savings figures used here need substantiation
DAY 6–7A7 · urgency
Doors close on this masterclass {{webinar_date}}
Capped room, live Q&A, no replay promised.

Last note about this one, {{first_name}}.

{{webinar_date}} at {{webinar_time}}. The room is capped because I take questions live and that stops working past a certain number of people. I don't promise a replay.

If you've been meaning to look at this seriously, this is the session to be in.

Save my seat →

— Mitch

Job: deadline close · True mechanics only — the cap and the replay policy are real or the line doesn't ship
Metrics target: 25–35% registration rate from leads. Kill or rewrite any email under 1.5% CTR by cohort 2. ES mirror: built Wk 3 (native copy, not machine translation) — ES ad spend stays off until a Spanish live masterclass date exists.