The compliant angle and the winning angle are the same angle: sell the mechanism, not the outcome. Meta's biz-opp review flags "quit your job / financial freedom / be your own boss" phrasing — which is also the phrasing that attracts the worst leads. Teaching how the money moves attracts people who want to understand a business.
CBO 1 — COLD: Lead gen → /calculator | Playbook ................ 50% of budget ├ AdSet: Interests-BizOpp (Sam) ├ AdSet: Sales professionals (Carlos) ├ AdSet: ES (Betty) ...................... BUILT WK3 · SPEND OFF until ES masterclass date exists └ AdSet: Lookalikes ...................... as buyer/registrant seeds mature CBO 2 — COLD/WARM: direct → /masterclass ....................... 20% CBO 3 — RETARGETING: all warm pools ............................ 25% CBO 4 — TESTING: new angles & creative ......................... 5% Naming: META_[Obj]_[Avatar]_[Asset]_[YYYYMM] Events: Lead · CompleteRegistration · Purchase · Schedule (application call) Exclusions everywhere: buyers · registrants (from cold) · <10s bouncers
Wk 1–2: $150/day — 3 angles × 2 creatives per avatar. Kill anything >2× target CPL by $50 spend.
Wk 3–4: $250–400/day consolidating winners.
Mo 2+: +20–30% every 3–5 days toward $500–800/day if CAC holds.
Registrant ≤ $12–18 EN · ≤ $8–12 ES (uncontested lane)
Silver CAC ≤ $450 blended — fine against $995 + ascension LTV
No dollar of spend until: legal pages live (EN+ES), disclosure doc finalized, attorney pass on every ⚠️ asset, Meta biz-opp policy review of all creative.
"Every time someone taps a card in America, somebody gets paid a tiny slice. Here's who."
The networks take their cut of every sale — rain or shine, doing nothing. Most people never learn there's a seat at that table. I built a free calculator that shows what a residual income book actually looks like month over month (most people get the compounding part wrong). No hype — it's just math. 👉 Run your numbers.
"You closed $40k last month. Your income next month: $0 until you do it again."
Every salesperson knows the treadmill — the 1st of the month resets everything. There's a sales career where the counter doesn't reset: every account you close keeps paying you, month after month, for the life of that account. Run the compounding math on our free calculator and compare it to your commission plan.
"Los negocios de tu barrio ya confían en ti. Nadie te dijo que eso vale un ingreso mensual."
Cada vez que un negocio cobra con tarjeta, alguien recibe una comisión residual. En nuestro equipo hay personas que nunca vendieron nada — algunas ni hablan inglés — construyendo ingresos mensuales con este modelo. Entrenamiento y herramientas en español. Descarga la guía gratis. ⚠️
"Most 'passive income' courses sell you videos. Nobody hands you the machine."
Training without infrastructure is homework. We're a 20+ year marketing company AND a payments company — AI marketing engine, CRM, voice AI, free equipment placement. The free Residual Playbook explains the model honestly, including the work it takes.
"I spent 22 years investigating other people's secrets. The best one was on a receipt."
→ full script below (V1)
| Time | On camera / overlay |
|---|---|
| 0–3s | HOOK — Mitch to camera: "I spent 22 years investigating other people's secrets. The best one was on a receipt." [text overlay, hard cut] |
| 3–15s | STORY — "I ran a PI agency in Miami. Good business. Completely stuck — my income never grew unless I worked more hours. Then I found the industry where income compounds instead of resetting." [b-roll: Flagler St, office] |
| 15–35s | MECHANISM — "Every card swipe in America pays somebody a slice — the banks, the networks… and the brokers who place the accounts. Merchants save money. Brokers get paid monthly. Nobody loses." [compounding curve animation — same component as calculator] |
| 35–50s | PROOF + FILTER ⚠️ — "People on our team with zero sales background — some don't even speak English — are building real monthly income. It's not magic and it's not overnight. It's a system." [team b-roll · "results not typical" super required] |
| 50–60s | CTA — "I put the whole model in a free calculator. Run your own numbers. Link below." |
0–3s: "You ran your residual number. Want to see the machine behind it?"
3–18s: "Thursday I'm walking through the whole thing live — how the zero-fee program works, the AI engine that opens merchant doors, and the compounding math on a real account. Free."
18–30s: "Seats are capped for live Q&A, and everyone who stays to the end gets the Fast-Start Toolkit. Save your seat."
0–3s: "You watched the masterclass. Still thinking?"
3–20s: Objection montage — "'I can't sell' → you review statements, the system opens doors. 'No time' → it's built for nights and weekends. 'Another course?' → course + community + certification + tools, with a do-the-work guarantee."
20–35s: "The Fast-Start bonus and this price expire when your timer hits zero. That deadline is real — ask anyone who missed the last one."
35–45s: "Enroll, or lose the bonus. Your call."
"Quick question: what happens to a salesperson's income the day they stop selling?
[beat]
Zero. Here's the model where it keeps going — free masterclass, link below."
| Pool | Window | Message | Asset |
|---|---|---|---|
| Calculator/guide visitors, no lead | 14d | "Your number's still waiting" | static + V1 cut |
| Leads, not registered | 14d | Webinar invite + proof static | V2 |
| Registrants, pre-event | to event | Show-up reminder ("bring your income number") | static |
| No-shows | 7d | 72-hr replay countdown | static + V2 variant |
| Attendees, no purchase | their unlock→deadline per-contact (v2) | V3 + deadline statics | V3 |
| Cart abandons | to their deadline | Guarantee-focused ("do the work or full refund") | static |
| Buyers | 30d | Excluded from all sales pools — activation content only | — |
| Post-deadline non-buyers | 30d | Ambassador offer (free, 20% life) + next-cohort waitlist | static |