⚠ Internal prototype · Draft copy · replay window must be genuinely enforced or these emails are lies
Sequence C · no-show → replay or encore

4 emails to
recover the room.

Trigger: registered, didn't attend. Exit: watches the replay or takes an encore seat. Typically 55–65% of registrants land here — this sequence is worth more than most people's entire funnel.

v2 note: replay watchers flow into Sequence D on the same per-contact unlock anchor. Since their disclosure was delivered back at registration, nearly every no-show is past day 7 by the time they watch — so their 72-hour window opens immediately.
NEXT MORNINGC1 · replay
You missed it — here's the 72-hour replay
No guilt trip. Just the recording, and the two timestamps worth your time.

{{first_name}} — you registered and didn't make it. That's life; I'm not going to lecture you about it.

Here's the recording. It's up for 72 hours, then it comes down.

Watch the replay →

If you only have ten minutes, jump to these:

22:00 — the compounding curve. This is the part that makes people sit up.
38:00 — the live demo of the system our brokers walk in with. Sixty seconds.

— Mitch

Job: deliver replay + give timestamps (dramatically lifts consumption on a 90-min asset)
+1 DAYC2 · the moment
What the room went quiet for (38-minute mark)
One demo, sixty seconds, and the chat stopped moving.

There's a moment about 38 minutes into Thursday's session where the chat just stops.

It's when I stop talking about the tools and actually run one. Live. A merchant's business goes in one side, and out the other comes the thing every one of those owners has been trying to buy from somebody for two years.

That's not a payments pitch. That's the reason a broker gets in the door at all — and it's the part no other program in this industry can show you, because they don't have it.

Your replay comes down tomorrow.

Watch the replay →

Can't do the replay? Take a seat at the encore session →

Job: retell one proof beat, drive to replay · secondary CTA: encore
+2 DAYSC3 · deadline
Replay comes down tonight at midnight
Short one.

Midnight tonight, {{first_name}}. Then it's gone.

Watch it now →

Or if the timing's just wrong: grab a seat at the encore →

Job: deadline · enforced for real — the link dies at midnight or we've taught our list that our deadlines are decorative
+3 DAYSC4 · last + ambassador catch
Last one from me about this (and a free option inside)
If the timing's wrong, there's still a way to start that costs nothing.

The replay's down and I'll stop filling your inbox about it.

Two things before I go:

One: we run this session again. If you want a seat at the encore, it's here.

Two — and this is for the people who read all four of these and quietly decided it's not their moment: you don't need our program to start. If you know a business owner — one restaurant, one salon, one shop — you can refer them and earn 20% for the life of that account. No cost. No training. No commitment.

It's the smallest door we have and it's genuinely free.

Become an Ambassador →

— Mitch

Job: final encore invite + ambassador soft-catch · Standing rule: ambassador only appears AFTER the primary "no" — never beside the main offer
Metrics target: +15–20% replay consumption from this sequence. Watch C1's timestamp-click rate — if people click straight to 38:00, that demo moves earlier in the webinar for cohort 2.