Trigger: attended, or finished the replay. Cart: Silver $995 checkout, with the Gold/Platinum application link in every footer. Target: 3–7% of attendees buy Silver; 5–10% apply for Gold/Plat.
UNLOCK = max(webinar_end, disclosure_delivered_at + 7 days)
Every email below is anchored to that contact's unlock, not to the webinar. Deadline = unlock + 72 hours.
You stayed to the end, {{first_name}}. As promised:
Download the Fast-Start Toolkit →
The First-Deal-in-14-Days sprint and my statement analysis cheat sheet. Yours either way, no strings.
Now — the program. Here's the whole thing in five lines:
→ The full Certified Payment Broker course, beginner to first signed merchant
→ Certification, the credential, your directory listing
→ The community + Monday Mentors, live with me every week
→ The Statement Analysis Toolkit and your starter kit
→ Fast-action bonus: the First-Deal sprint + a group onboarding call — gone when your timer hits zero
$995, or three payments of $397. And the 90-Day Do-The-Work Guarantee: do the modules, submit the work, make ten statement-review offers — not satisfied, full refund.
{{#if window_open}}Your 72 hours starts now.{{else}}One note: because you registered recently, your enrollment window opens {{unlock_date}} — required disclosure timing, and I won't cut corners on it. Same price, same bonus, your own full 72 hours. Mark it.{{/if}}
{{first_name}} — your enrollment window is open as of this morning.
→ Everything from the masterclass, at $995 or 3 × $397
→ The Fast-Start bonus is still on the table
→ 90-Day Do-The-Work Guarantee
72 hours from right now.
Let's do this slowly, because on the webinar it goes by fast.
One merchant. [S-01 volume] a month in card sales. ⚠️ Here's what that generates, and here's the slice that lands with the broker on that account, every month, as long as that business is open. [S-02 residual — PENDING MITCH] ⚠️
Now add a second account next month. The first one didn't stop. Add a third. Nothing resets.
[COMPOUNDING TABLE — 12 months, same model as the calculator] ⚠️
That's the whole idea. It isn't clever and it isn't new — it's just structurally different from a paycheck, which starts at zero every single month no matter how good the last one was.
[TESTIMONIAL STORY SLOT — Spanish-speaking team member] ⚠️
Filming day Wk 2. Requirements before this email can send: documented figures, signed release, "results not typical" framing. No approximation, no composite, no AI-generated persona. If we don't have the real story, this email doesn't ship — we don't invent one.
Here's why I'm telling you about her instead of about me.
My story is 30 years of business. That's not a fair comparison for someone standing where you're standing. Hers is. She started with no sales background, no network, and not much English — and she had the one thing that actually matters in this business: she already knew the owners on her street, and they already trusted her.
You probably know ten businesses like that right now.
Straight talk, {{first_name}}.
Don't buy this if: you want money without work. You're hoping the tools do it all while you watch. You've bought four programs this year and finished none of them. You need this to pay off in 30 days or you're in trouble.
I'm not being cute. Refunds cost me money, but a broker who quits in month two costs me more — they take a seat in the community, they take my time on the Monday call, and they never place an account.
Buy this if: you'll do the work for 90 days before you judge it. You want an asset instead of a hustle. You already know business owners and it's always bugged you that you never got paid for the introductions.
If that's you, I'd like you in the room.
"How much time?" The people who do this on nights and weekends do fine. The people who do nothing do nothing.
"Is it MLM?" No — and I say that as someone who spent six years inside one. The money comes from merchants processing transactions, not from a downline.
"Do I need money beyond tuition?" No inventory, no equipment to buy. We place terminals.
"What states?" [ANSWER — pending] The zero-fee program has state-level rules; that's in Module 7 and it's part of why the certification exists.
"Is there Spanish support?" Yes. My mother ran her businesses in Spanish; I'm not about to build something her neighbors can't use.
"What if I fail?" The 90-Day Do-The-Work Guarantee: complete the modules, submit the deliverables, make ten statement-review offers. Not satisfied — full refund. The condition isn't a catch, it's the whole point. Do the work and judge it honestly.
[FULL STACK TABLE — 7 components, ~$4,949 value → $995]
Two things worth saying about that number.
One: most franchises want $50,000+ and a lease. Most "businesses" want inventory. This wants a laptop and a willingness to walk into places you already walk into.
Two: three payments of $397 exists for a reason. If the payment plan is the difference, take the payment plan — I'd rather you start.
Not everyone reading this should be starting at the bottom, {{first_name}}.
If you're already in sales — solar, insurance, auto, real estate — you don't need me to teach you how to close. You need doors, and you need them handed to you.
That's Gold and Platinum: appointments delivered every month, mentor ride-alongs on real deals, the full BRN stack, the VIP club.
Those aren't on the website and I don't quote them by email. It's an application and a conversation — if it's a fit, we'll show you the numbers.
Not that person? Silver is the right door, and everything you need is in it. Enroll here.
Twenty-four hours, {{first_name}}. Here's exactly what goes away at zero:
→ The Fast-Start sprint (First Deal in 14 Days)
→ Your group onboarding call
→ This price
The course doesn't vanish. The cohort does — Monday Mentors only works at a size where I can actually see everybody, so we close, we run, and we open again later.
Here's the only math that isn't on any of my slides.
It's July next year. In one version, you did nothing — and next July looks exactly like this one, because nothing was different about it. That's not a threat, it's just arithmetic. Same inputs, same outputs.
In the other version you spent 90 days learning a skill and you have a book of accounts with your name on it — an asset that pays whether or not you show up tomorrow. ⚠️
I can't tell you how big. Nobody honest can. I can tell you it exists, it's yours, and it doesn't reset on the 1st.
Six hours-ish left.
{{first_name}},
I built this for the guy sitting at that desk on Flagler Street. Twenty-two years in, doing fine, and quietly aware that "fine" was as good as it was ever going to get unless something structural changed.
If that's not you, close this and I mean it — no hard feelings, you'll still get the toolkit.
If it is you, the door's open for six more hours.
— Mitch
Doors are closed, {{first_name}}. The price is back up and the Fast-Start bonus is off the table — I said it would be, so it is.
That matters more than this cohort does. Everything in this industry runs on fake countdowns that reset when you clear your cookies. Ours don't. Next time I tell you a door is closing, you'll know what that's worth.
Two things still open:
1. The next cohort. Waitlist here — you'll get first notice.
2. The free door. Refer one business you already know, earn 20% for the life of that account. No cost, no training, no commitment. Some of our best brokers started here and upgraded once they saw their first residual land.
— Mitch